Tourism Ireland, together with around 20 tourism businesses from Northern Ireland, is mounting a significant presence at World Travel Market (WTM) in London this week. WTM is the largest B2B event in the global travel and tourism calendar and heralds the beginning of the island of Ireland’s promotional drive overseas for 2025.
Over the coming days, around 1,000 commercial meetings will be conducted on the Tourism Ireland stand, delivering overseas tourism business for Northern Ireland worth millions of pounds. The tourism businesses from Northern Ireland – from diverse hotels and whiskey distillery experiences to visitor attractions and hidden gems of heritage – will engage in meetings with GB and international tour operators to negotiate and exchange vital contracts for 2025 and beyond, and ultimately bring valuable tourists to Northern Ireland.
Tourism Ireland’s message at WTM is that Northern Ireland and the island of Ireland has so much to offer across regions and seasons. The organisation’s aim is to generate demand and target international visitors who do more, see more, enjoy more – and spend more – during their time here, to help tourism businesses thrive.
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