Event Description
NOTE: This LIVE session does NOT include a recording. Should you need a recording please purchase the additional recording ticket – thanks
In this session delegates will find out the importance of developing your brand story no matter what size of your business or industry. Attendees will learn each of the elements of creating a brand story and what they need to consider to develop one that will resonate with customers and prospects alike.
This slide/video-based webinar is presented by publicist, journalist and commentator Tina Calder.
As founder of Excalibur Press publicity management, content creation and copywriting agency Tina has been in the business working in Northern Ireland for over 20 years and has worked with a number of thought leaders during that time.
In this webinar we will cover:
- What is storytelling and why does it matter?
- The science of storytelling
- What is brand storytelling?
- Why is brand storytelling important for your brand?
- How to cultivate your brand story
- Finding your why
- Creating your tone of voice
- The importance of emotional marketing
- Brand story and the customer journey
- And much more….
We’ve set aside an hour and a half for this overview webinar which will help you start thinking about what you need to do to maximise and optimise your brand story.
…
Content Queen Tina will break down why creating a brand story should be a key part of your content strategy, how you can use it effectively and give you top tips, tricks and tools to be able to create great marketing content today!
About Tina Calder
Excalibur Press founder and chief vision officer began her career in journalism where she became an award winning showbiz and business reporter with nearly three decades of a career behind her.
Throughout her journalistic career Tina was not only fascinated by the commercialisation of the media but was an editor and writer of columns and advertising supplements for a range of well known media including the Daily Mirror, Belfast Telegraph, Sunday Life, Sunday World, Sunday People, Sunday Mirror, News Letter, Derry Journal and many more.
Tina has also been an editor for trade publications such as the Licensed & Catering News, Retail Grocer, Shopping Centre Ireland, Taste of Ulster and more recently Specify Magazine.
During her 20 year journalism career Tina was also a publicist and PR specialist working predominantly with celebrities and the hospitality and tourism industry..
In her career Tina has also been a broadcast commentator for BBC Radio Ulster, BBCNI, U105, UTV, RTE, Citybeat, Cool FM, Downtown Radio and many more…She is currently a co-owner and broadcaster for Belfast 247 radio station and has been a contributor to NVTV for over 20 years.
In recent years after founding Excalibur Press, Tina has become an expert in sales conversion copywriting as well as a thought leadership, brand storytelling, content and marketing strategist, trainer and speaker. More recently Tina has specialised in supporting and training clients in using AI in their marketing and copywriting.
Having created a unique marketing and communications framework and new techniques for Excalibur Press, Tina specialises in helping businesses communicate their message to their target audience in the right manner, on the right platform, at the right time.
Using her experience and expertise Tina helps clients understand the importance of an effective publicity and communications management strategy that will maximise their profile, raise awareness and increase sales performance.
Tina uses her own unique and creative approach to stimulate innovative thinking and idea creation which goes beyond the traditional corporate constraints while keeping a focus on strategic objectives.
With clients spanning industries and sectors from hospitality & tourism, construction & engineering and health & beauty to third sector, public sector and business services, Tina prides herself in being able to apply her journalistic instincts, skills and research capabilities to deep dive into any industry.
Tina is also mum to Logan, has ADHD and still insists on having a pen and paper everywhere she goes.
Register for Event