Event Description
As founder of Excalibur Press publicity management, content creation and copywriting agency Tina has been in the business working in Northern Ireland for the last 28 years and has worked with a number of thought leaders over the years.
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In this session attendees will learn what Tina does to plan, create, distribute and repurpose her digital media content to optimise and maximise her time and resources. By learning these top tips you will be able to streamline your social media, digital marketing and content marketing strategies.
In this webinar you will learn:
The importance of a content plan
How to create an effective content plan
Why creating content in bulk will save you time and money
How to streamline your content creation and distribution
The art of repurposing content
What content you can repurpose, how and when
Tips, tools and techniques for making it all just that little bit easier
Tina’s unique framework for getting the most out of your content planning
and much more…
We’ve set aside an hour and a half for this overview webinar which will help you start thinking about how you can better streamline and be more effective with your digital marketing. There will be an opportunity to ask questions throughout.
This webinar is aimed primarily at small businesses, single operators or marketing teams of 1 who want to focus their efforts.
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About Tina Calder
Excalibur Press founder and chief vision officer began her career in journalism where she became an award winning showbiz and business reporter with nearly three decades of a career behind her.
Throughout her journalistic career Tina was not only fascinated by the commercialisation of the media but was an editor and writer of columns and advertising supplements for a range of well known media including the Daily Mirror, Belfast Telegraph, Sunday Life, Sunday World, Sunday People, Sunday Mirror, News Letter, Derry Journal and many more.
Tina has also been an editor for trade publications such as the Licensed & Catering News, Retail Grocer, Shopping Centre Ireland, Taste of Ulster and more recently Specify Magazine.
During her 20 year journalism career Tina was also a publicist and PR specialist working predominantly with celebrities and the hospitality and tourism industry..
In her career Tina has also been a broadcast commentator for BBC Radio Ulster, BBCNI, U105, UTV, RTE, Citybeat, Cool FM, Downtown Radio and many more…She is currently a co-owner and broadcaster for Belfast 247 radio station and has been a contributor to NVTV for over 20 years.
In recent years after founding Excalibur Press, Tina has become an expert in sales conversion copywriting as well as a thought leadership, brand storytelling, content and marketing strategist, trainer and speaker. More recently Tina has specialised in supporting and training clients in using AI in their marketing and copywriting.
Having created a unique marketing and communications framework and new techniques for Excalibur Press, Tina specialises in helping businesses communicate their message to their target audience in the right manner, on the right platform, at the right time.
Using her experience and expertise Tina helps clients understand the importance of an effective publicity and communications management strategy that will maximise their profile, raise awareness and increase sales performance.
Tina uses her own unique and creative approach to stimulate innovative thinking and idea creation which goes beyond the traditional corporate constraints while keeping a focus on strategic objectives.
With clients spanning industries and sectors from hospitality & tourism, construction & engineering and health & beauty to third sector, public sector and business services, Tina prides herself in being able to apply her journalistic instincts, skills and research capabilities to deep dive into any industry.
Tina is also mum to Logan, has ADHD and still insists on having a pen and paper everywhere she goes.
