Event Description
NOTE: This LIVE session does NOT include a recording. Should you need a recording please purchase the additional recording ticket – thanks
This slide/demo/video-based webinar is presented by publicist, journalist and commentator Tina Calder.
As founder of Excalibur Press publicity management, content creation and copywriting agency Tina has been in the business working in Northern Ireland for the last 28 years and has worked with a number of thought leaders over the years.
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In this session, trainer Tina Calder unpacks the multidimensional landscape of influence, going far beyond the well-trodden paths of social media influencers and bloggers.
Tina will explore the vast array of tactics you can employ to elevate your brand, product, or service. From media liaison and community engagement to thought leadership and peer support, discover why the term ‘influence’ encompasses more than you might think.
Gain a fresh perspective on leveraging celebrity endorsements, engaging with industry bodies and collaborating with experts to create a powerful, holistic influence strategy for your business.
What you will learn:
✔️ Beyond Social Media: Understand why influence isn’t just about social media influencers and bloggers.
✔️ Media Liaison: Learn how to effectively communicate and collaborate with media outlets to gain exposure for your brand.
✔️ Peer Support: Discover the power of peer recommendations and how they can substantially boost your credibility.
✔️ Thought Leadership: Find out how to establish yourself or your business as a thought leader in your industry, and why it matters.
✔️ Celebrity Endorsements: Explore the ins and outs of leveraging celebrity status to raise your brand’s profile.
✔️ Community Engagement: Learn effective strategies for engaging with your community both online and offline, and how it can benefit your brand.
✔️ Industry Bodies & Experts: Understand the advantages of affiliating with industry organisations and how tapping into expert opinion can amplify your influence.
✔️ Bloggers & Social Media Influencers: While they’re not the be-all and end-all, see how these platforms can fit into a balanced influence strategy.
and much more….
We’ve set aside an hour and a half for this overview webinar which will help you start thinking about how you can use an influence strategy in your marketing.
This webinar is aimed primarily at small businesses, single operators or marketing teams of 1 who want to focus their efforts.
About Tina Calder
Northern Ireland’s Content Queen, Tina Calder is a journalist and commentator of 28 years, a publicist of 15 and a multi-platform media professional.
The Belfast entrepreneur owns publicity management agency Excalibur Press based in the city’s Cathedral Quarter.
From travelling across the UK and Ireland as a showbiz reporter, publicist and tour manager to becoming an award winning business journalist, Tina uses her varied and colourful career experiences to deliver bespoke publicity and communications strategies.
To put it bluntly she’ll show you how to get stuff done!
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