Event Description
This slide/video-based webinar is presented by publicist, journalist and commentator Tina Calder.
As founder of Excalibur Press publicity management, content creation and copywriting agency Tina has been in the business working in Northern Ireland for the last 28 years and has worked with a number of thought leaders over the years.
NOTE: Purchase of this webinar INCLUDES the recording being sent out following the session
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In this session you will learn how to effectively and ethically use ChatGPT and other language models to help you supercharge your marketing efforts.
Trainer Tina Calder will not only do live demos of how you can get the best out of your time with the language model but will also teach you how to streamline your workflow, increase your productivity and give you a range of top tips, tricks and techniques for spotting inconsistencies, inaccuracies and incorrect information when it comes from your AI model.
Tina will unveil everything she has learned about what makes AI a fantastic addition to your marketing stack and reveal all the reasons why it might not be working for you.
What you will learn:
✔️ How to prompt your AI model effectively
✔️ How to strategically create a prompting bible for yourself
✔️ How to plan your AI engagement to reduce your time wasted
✔️ What functions and tools you should consider adding to ChatGPT and why
✔️ Ways to brainstorm content with ChatGPT
✔️ How to get the best from your answers and how to feed ChatGPT with your expertise
✔️ Why human analysis is going to be the most important part of the work
✔️ How to edit, sense check and manage your ChatGPT output
✔️ Insights into threads we created at Excalibur Press
✔️ A live demonstration of how ChatGPT works
✔️ A quick overview of the legals etc…
We’ve set aside an hour and a half for this overview webinar which will help you start using AI to supercharge your marketing efforts. This webinar is all about practical, actionable tips. For an overview on ChatGPT check out our FREE webinar Top Tips For Using Chat GPT To Supercharge Your Marketing on February 8th
This webinar is aimed primarily at small businesses, single operators or marketing teams who want to focus their efforts.
About Tina
Northern Ireland’s Content Queen, Tina Calder is a journalist and commentator of 28 years, a publicist of 15 and a multi-platform media professional. The Belfast entrepreneur owns publicity management agency Excalibur Press based in the city’s Cathedral Quarter.
From travelling across the UK and Ireland as a showbiz reporter, publicist and tour manager to becoming an award winning business journalist, Tina uses her varied and colourful career experiences to deliver bespoke publicity and communications strategies.
Tina is also the founder and creator of The Content Club a blog which offers a wealth of resources, webinars and downloadables to help businesses with their marketing and communications.
To put it bluntly she’ll show you how to get stuff done!
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