Event Description
This slide/video-based webinar is presented by publicist, journalist and commentator Tina Calder.
As founder of Excalibur Press publicity management, content creation and copywriting agency Tina has been in the business working in Northern Ireland for the last 28 years and has worked with a number of thought leaders over the years.
NOTE: Purchase of this webinar INCLUDES the recording being sent out following the session
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In this session you will learn how to effectively and ethically use ChatGPT and other language models to help you supercharge your marketing efforts.
Trainer Tina Calder will not only do live demos of how you can get the best out of your time with the language model but will also teach you how to streamline your workflow, increase your productivity and give you a range of top tips, tricks and techniques for spotting inconsistencies, inaccuracies and incorrect information when it comes from your AI model.
Tina will unveil everything she has learned about what makes AI a fantastic addition to your marketing stack and reveal all the reasons why it might not be working for you.
What you will learn:
✔️ How to prompt your AI model effectively
✔️ How to strategically create a prompting bible for yourself
✔️ How to plan your AI engagement to reduce your time wasted
✔️ What functions and tools you should consider adding to ChatGPT and why
✔️ Ways to brainstorm content with ChatGPT
✔️ How to get the best from your answers and how to feed ChatGPT with your expertise
✔️ Why human analysis is going to be the most important part of the work
✔️ How to edit, sense check and manage your ChatGPT output
✔️ Insights into threads we created at Excalibur Press
✔️ A live demonstration of how ChatGPT works
✔️ A quick overview of the legals etc…
We’ve set aside an hour and a half for this overview webinar which will help you start using AI to supercharge your marketing efforts. This webinar is all about practical, actionable tips. For an overview on ChatGPT check out our FREE webinar Top Tips For Using Chat GPT To Supercharge Your Marketing on February 8th
This webinar is aimed primarily at small businesses, single operators or marketing teams who want to focus their efforts.
About Tina Calder
Excalibur Press founder and chief vision officer began her career in journalism where she became an award winning showbiz and business reporter with nearly three decades of a career behind her.
Throughout her journalistic career Tina was not only fascinated by the commercialisation of the media but was an editor and writer of columns and advertising supplements for a range of well known media including the Daily Mirror, Belfast Telegraph, Sunday Life, Sunday World, Sunday People, Sunday Mirror, News Letter, Derry Journal and many more.
Tina has also been an editor for trade publications such as the Licensed & Catering News, Retail Grocer, Shopping Centre Ireland, Taste of Ulster and more recently Specify Magazine.
During her 20 year journalism career Tina was also a publicist and PR specialist working predominantly with celebrities and the hospitality and tourism industry..
In her career Tina has also been a broadcast commentator for BBC Radio Ulster, BBCNI, U105, UTV, RTE, Citybeat, Cool FM, Downtown Radio and many more…She is currently a co-owner and broadcaster for Belfast 247 radio station and has been a contributor to NVTV for over 20 years.
In recent years after founding Excalibur Press, Tina has become an expert in sales conversion copywriting as well as a thought leadership, brand storytelling, content and marketing strategist, trainer and speaker. More recently Tina has specialised in supporting and training clients in using AI in their marketing and copywriting.
Having created a unique marketing and communications framework and new techniques for Excalibur Press, Tina specialises in helping businesses communicate their message to their target audience in the right manner, on the right platform, at the right time.
Using her experience and expertise Tina helps clients understand the importance of an effective publicity and communications management strategy that will maximise their profile, raise awareness and increase sales performance.
Tina uses her own unique and creative approach to stimulate innovative thinking and idea creation which goes beyond the traditional corporate constraints while keeping a focus on strategic objectives.
With clients spanning industries and sectors from hospitality & tourism, construction & engineering and health & beauty to third sector, public sector and business services, Tina prides herself in being able to apply her journalistic instincts, skills and research capabilities to deep dive into any industry.
Tina is also mum to Logan, has ADHD and still insists on having a pen and paper everywhere she goes.
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