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Opinion

Ciaran Connolly Weighs In On UpCity Feature – Should Small Businesses Use Personal Branding?

Posted By:
ProfileTree

1st Dec 2023

ProfileTree Web Design and Digital Marketing

Founder, Ciaran Connolly, recently weighed in on whether or not small businesses should use personal branding.

This contribution was part of an UpCity survey, which featured insights from industry experts into how they are leveraging personal branding to boost brand visibility and loyalty.

In response to,

Are There Any Potential Downsides To Using Personal Branding In A Small Business Marketing Strategy?

Ciaran had this to say,

“One of the challenges of leaning into personal branding as a strategy is how much time it takes to build a personal brand. That time investment often takes a while to realize any real, direct impacts. Hence, many companies do not consider this a possible or easy-to-put-in-place marketing strategy.”

This insight highlights that whilst personal branding is a potent marketing tool, it’s not a quick fix and requires a strategic, long-term approach to see the tangible benefits. This delayed gratification is a major challenge in the appeal of adopting personal branding as a marketing strategy for small businesses.

For the full insight, we encourage you to check out the full article by David J. Brin, which explores the benefits of personal branding and some tips that small businesses can take advantage of.  

https://upcity.com/experts/small-business-personal-branding/

UpCity

UpCity is a B2B marketplace and review platform that helps businesses find the right service providers for their needs. It offers a variety of features and is primarily  designed to assist businesses in navigating the complex and rapidly evolving world of marketing.

One of the unique features of UpCity is its commitment to building trust and transparency. It serves as a critical resource in the digital marketing industry, offering businesses a trustworthy and transparent way to connect with credible B2B service providers.

ProfileTree

ProfileTree is a leading Web Design and Digital Marketing agency based in Belfast. They help business throughout the U.K. and Ireland, develop and maintain a digital presence that generates online success.