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Drinks Inc. launches exclusive new ranges at special tasting event

Posted By:
Musgrave Retail Partners NI

26th Aug 2024

Wholesale drinks company Drinks Inc., part of Musgrave NI, celebrated the launch of two exclusive new brands into its portfolio at a summer party at The Perch in Belfast on Thursday (22nd August).

Mionetto Aperitivo and Mionetto Prosecco 0.0% are the latest products from Italian winery Mionetto, for which Drinks Inc. has been the agent for over 3 years.

The event welcomed over 70 customers to enjoy an afternoon of live music, Italian nibbles and exclusive tastings of the new range.

James McLornan, Drinks Inc. Category Manager said: “We have worked in partnership with Mionetto for over 3 years and are delighted to add these new Mionetto additions to our ever-growing portfolio.  There has been a huge surge in both the zero alcohol and spirit aperitifs categories, with alcohol free growing by 23% in the last 12 months. We’re very pleased to be able to offer our on- and off-trade customers more quality products from Mionetto.”

Shane McNally, Country Manager, from Mionetto added: “We introduced Mionetto Aperitivo, a bittersweet herbal liqueur, into our collection in response to a growing trend for Spritz drinks, which increased in volume by 6.4% in 2023. We are very pleased to further strengthen our relationship with Drinks Inc. and look forward to seeing these lines available to their customers across Northern Ireland.” 

Delivering the distinctive bittersweet taste of the perfect Spritz, Mionetto Aperitivo is made from 100% natural ingredients and is an exclusive recipe of citrus and botanicals, including sweet red orange and liquorice. It is also available as an alcohol-free 0.0% version with both types designed for use in a Mionetto Spritz:

  • 3 parts Mionetto
  • 2 parts Mionetto Aperitivo
  • topped up with soda or sparkling water and a slice of orange.

Mionetto 0.0% gives sparkling wine lovers the opportunity to enjoy the taste of Mionetto Prosecco, alcohol free. Produced using Glera grapes, it has hints of citrus and green apple on the nose.  The liquid undergoes gentle alcohol reduction, resulting in a fresh and fruity alcohol-free sparkling drink, with a slight sweetness.

For more information visit www.drinksinc.com

Pictured are(L -R) from Drinks Inc. are wine specialist Jonny Callan and category manager James McLornan, who are joined by Freixenet Copestick Limited’s country manager Shane McNally and brand manager Hannah Hayward.