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Musgrave NI invests £750,000 in SuperValu Downpatrick

Posted By:
Musgrave Retail Partners NI

2nd Sep 2024

Musgrave NI has invested £750,000 in rejuvenating its SuperValu store and Post Office in Downpatrick, which officially unveils its new look on Saturday, 31 August.

The store, which has been serving the community of Downpatrick since 1996 and supports 42 jobs locally, has been totally transformed to offer its customers a bright and contemporary new layout and more modern shopping experience.

Ahead of the official opening, pupils from Our Lady and St Patrick’s Primary and St Colmcille’s Primary schools visited the store and received donations of £100 for each school’s funds while the children each received a £50 Smyth’s voucher after winning a colouring competition.

What is included in the new SuperValu Downpatrick store? 

The major investment created new and exciting additions in store, including over 500 new products, a new hot and cold deli counter offering customers freshly made sandwiches, and a selection of hot foods to go.

Meat from local butchery McGreevy’s features in-store while customers can enjoy an increased range of freshly baked items from the in-store bakery.  A standout feature is the new look off-licence which has been significantly extended with an improved range of beers, wines, and spirits plus a dedicated zero zone, while the store now features self-scan checkouts for an improved and more efficient checkout experience.

Commenting on the refurbished store, Caroline Rowan, Head of Retail Operations for Musgrave NI said:

“SuperValu is a community retailer and this is particularly evident in our Downpatrick store and Post Office, which have been providing a much-valued service for residents for almost 30 years. This is a significant investment for us in the town and we’re delighted to offer an enhanced service for our customers. I’d also like to congratulate our store manager Elaine, who is celebrating 25 years working in SuperValu Downpatrick!”

Store manager Elaine Sharvin added:

“The whole team and I are excited to welcome customers, existing and new, to our rejuvenated store. Feedback has been very positive so far and we look forward to continuing to serve the local community with a great range, value, and excellent service for many years to come.

“We would also like to thank all the local school pupils who took part in our colouring competition – we were delighted to welcome the winners to our store to celebrate.”

Other ranges in-store include Moo’d Ice Cream which offers a range of sweet treats, while coffee lovers can enjoy a hot drink-to-go from the Frank and Honest coffee dock. An environmental pledge is at the core of the gourmet coffee brand, featuring 100% compostable coffee cups, plastic-free coffee capsules and Rainforest Alliance-certified coffee beans. Shoppers can also benefit from the digital loyalty app which offers a free coffee after earning ten digital stamps.

In addition to an enhanced product range, including the new Good Food Locally Sourced range which supports local suppliers, and as part of SuperValu’s commitment to value, shoppers will benefit from over 200 special offer items every week and over 500 own-brand products up to 40% cheaper than better-known brands. This is as well as the Epic Deals promotion on four big brand products, which change every three weeks.

Caroline continued:

“We are proud to support local; every year Musgrave NI spends more than £166m on local food and drink, and we work with more than 3,000 local farmers, partner with over 240 local suppliers and stock over 4,500 local products across our stores. We’re also committed to our partnership with Action Cancer, a local charity that visits communities across Northern Ireland with its life-saving early detection services.”

Supporting Musgrave’s ambition of achieving net zero carbon emissions by 2040, the store has also been refitted with energy-saving technology including energy-efficient LED lighting, top-grade energy-efficient refrigeration, as well as electronic shelf edge labels which will reduce paper usage.