Millions of Spaniards to read all about Northern Ireland’s rich literary heritage
Leading Spanish cultural journalists from a number of high-profile Spanish media outlets – including daily newspapers and popular magazines – have been exploring Northern Ireland and our literary hotspots, as guests of Tourism Ireland and Tourism NI.
The journalists – who have a combined readership of millions of people across Spain – are finding out about our literary greats, Seamus Heaney and CS Lewis. Tourism Ireland’s aim is to highlight our rich literary heritage in Spain – particularly to its important ‘culturally curious’ audience.
The journalists’ action-packed itinerary includes lots of places associated with our famous writers and our literary heritage – including Seamus Heaney HomePlace, the C.S. Lewis Reading Room in The McClay Library at Queen’s, C.S. Lewis Square in Belfast and the Linen Hall Library. The journalists also did a tour of the Mournes and walked the Narnia Trail in Kilbroney Forest Park.
Susan Bolger, Tourism Ireland’s Manager Spain, said: “Tourism Ireland was delighted to invite these influential Spanish journalists to come and discover some of our top literary attractions and learn about our literary greats. The articles the journalists write when they return home will be read by millions of Spaniards, so this visit is a really good opportunity to showcase Northern Ireland’s rich literary heritage to a wide audience of prospective Spanish visitors.
“Tourism Ireland undertakes a busy publicity programme around the world each year to raise the profile of Northern Ireland and the island of Ireland – and visits by influential travel writers like these are a key element of that programme.”
