Fresh from being announced as the top selling title in the UK regional market according to the latest Audit Bureau of Circulations survey (January to June 2023), The Irish News has launched a redesign of its newspaper.
Following two years of research and consultations to gather invaluable feedback from readers and stakeholders, the aim of the rebrand is for the newspaper to be distinctive, impactful, and easier to read.
While The Irish News has been heavily investing in digital transformation, the printed newspaper remains a fundamental part of its business.
Speaking on the rebrand, Dominic Fitzpatrick, CEO, IntoMedia Group, Owners of the Irish News, said:
“Through the rebrand, we have carefully crafted our use of typography, colour, messaging, and images to support and provide a solid platform for our trusted journalism. However, the most noticeable difference to the paper is our bold new masthead, projecting a confident, contemporary face to the world while celebrating the paper’s rich Irish heritage and history.
“The new stacked masthead has a renewed strength and confidence to represent the Irish News’ place and position in the market, and our commitment to the printed page, ensuring our independent journalism continues to be enjoyed by as many readers as possible”, continued Dominic.
“We feel a deep sense of duty and responsibility to our readers to honour the trust they place in us each and every day. Our relationship with them is special and about so much more than news. It’s about a shared sense of purpose and a commitment to playing a positive role in society, and the depth and breadth of voices in our newspaper.
“Our journalism will remain what it has always been: thoughtful, progressive, fiercely independent and challenging,” finished Dominic.
In a message to readers, Noel Doran, Editor of the Irish News assured them that although the paper looks very different, some things would remain the same:
“We take immense pride in the quality and diversity of opinion we offer each day. Rest assured, your favourite writers, along with some notable new additions, will continue to inform, inspire, entertain, and lead public discourse during a time of profound change on this island.
“We face significant economic, environmental, and constitutional challenges, and The Irish News is dedicated to providing fair, comprehensive, and insightful coverage, just as we have done for over 130 years.”
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