After recently announcing its new STORI brand and Retail Partner Programme earlier this month, Uform held an exclusive event to celebrate this significant new milestone for its consumer brand.
On 15th May, over 100 of Uform’s network of independent retailers from across the UK & Ireland were invited to the company’s headquarters in Toomebridge, Northern Ireland, for an action-packed day that focused on showcasing the new STORI brand and Retail Partner Programme.
Group Sales & Marketing Director, Wes McKenna kicked off proceedings with a welcome address which was then followed by presentations from STORI Brand Manager, Shaunagh Devlin and Digital Marketing Manager, Nicola McLaughlin on the company’s exciting plans for its new brand and partner programme.
After the presentations, retailers were given a full tour of the newly revamped Design Centre which now includes four complete bedroom ranges on display. Scott Duncan from Vauth-Sagel was also present to share his knowledge of the industry-leading Germany storage products which now have a dedicated space in Uform’s Design Centre.
Following the tour of the Design Centre, retailers were given a look behind the doors of Uform’s 225,000 sq ft purpose built manufacturing and automated distribution facility. On this tour, retailers were taken on a journey that showcased the full operational process from start to finish, including the company’s state-of-the-art robotic spray paint technology, bespoke in-house drilling service and extensive product offering.
To round up the day’s proceedings, retailers were given an exclusive first look at new product innovations which will be launched in the coming weeks.
Following the day event, the new STORI brand was celebrated with an evening of dinner and entertainment in The Rabbit Hotel & Retreat.
Commenting on the event, STORI Brand Manager Shaunagh Devlin says, ‘The feedback we have received has been overwhelmingly positive, with many attendees expressing their enthusiasm and excitement for the STORI Brand, New Product Innovation, and our New Partner Programme. Customers left the event feeling inspired and eager to integrate STORI Spaces further into their own projects. We are excited to build on this momentum and continue to drive forward the STORI brand with the same passion and innovation that made this event such a success.’
The new STORI Partner Programme offers a level of exclusivity to Uform’s approved network of independent retailers throughout the UK and Ireland through a range of commercial, service and marketing led benefits.
If you are interested in becoming an approved STORI retailer, please get in touch with Uform here
